Overview
There are six international airports in the UK and Heathrow is the biggest and busiest - so what part does marketing play? In this virtual work experience, we’re going to take a look at the branding and marketing behind the UK’s busiest hub and the larger trends in the marketing industry. We’ve got a whole module dedicated to digital marketing practices, so you’re sure to find an area where you’ll thrive.
What's included
In this virtual work experience programme, you’ll get a behind the scenes look at the marketing behind one of Europe’s busiest airports. You’ll understand the methods taken to attract a wide variety of customers and how customer research is the key to their success. You’ll take part in quizzes and thought-provoking activities, we’ll also encourage you to do your own research to find out whether marketing is the right career path for you.