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Heathrow Marketing Sprint: Stakeholder Collaboration

In this Sprint, you’ll step into the communications and marketing world at Heathrow, proposing a collaborative campaign with an external stakeholder.

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Age range

This programme is open to anyone aged 16+

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Get a certificate upon completion

Complete at your own pace

Over 10 hours worth of content

Overview

In this Sprint with Heathrow, you’ll take on the role of a comms and marketing expert, and put forward your plan for the airport to collaborate with an external stakeholder. Ready to get started?

What's included

This Sprint allows you to carry out a real-world task and will give you a taste of what a future in comms and marketing could look like. You’ll learn more about the role of Heathrow’s communications business partner, and why choosing the right partnership for the airport is so important. Your Heathrow mentor will provide you with the context you need to try out this task for yourself. You’ll learn from your mentor in explainer and debrief videos, and compare your answers with their suggestions to refine your abilities further.

Meet the Mentor

In this introductory module, you’ll meet with your mentor for this Sprint, Shinee Rupon. Your mentor will provide a breakdown of the Sprint and give you an overview of the activity. She will also give you some valuable tips on how to build a career in their field - so stay switched on and listen up!

Project Brief

Now that you’ve been introduced to your mentor and have some context for the activity, it’s time to discover the project brief! Your mentor will brief you on your project and give you all the information you need to complete the task.

Project Debrief

Once you’re happy and have submitted your answers, you’ll be given the chance to assess how you’ve done! Your mentor will go over how they would have approached the task, and you’ll also be able to download their model answer so that you can compare their work to your own work. By the end of this Sprint, you’ll have had a real glimpse into the world of marketing and communications.

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Frequently asked questions

Here we can answer any questions about the experiences you may have. If your question isn’t on the list - please contact support here.

When will I hear back if I have been successful with my application?

Once you have applied for your programme, you will receive a confirmation email. You will be notified about the outcome of your application via email at least 3 days before the programme start date. Good luck!

Can I apply to multiple programmes?

Yes, you can sign up to multiple programmes with us. The live talks will be available as recordings, so you can catch up on any potential clashes.

Who can take part in the programme?

Most of our programmes require students to be in school/college. Some programmes require students to be based in specific regions of the UK, this is stipulated by the organisations themselves, and is not defined by Springpod.

However, the ages mentioned on our programmes are more of a guideline than a strict limit. As such, we more than welcome older students to apply as well!

Will I receive a certificate on completion of the programme?

You will receive a certificate on completion of your programme. It will be made available to download whenever your programme is marked as complete.

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